Zu Audio is responding to customers' demands for lower pricing and is changing their business model back to being factory direct. According to the company's press release of August 31: "Effective September 1st, Zu Audio once again sells our acclaimed loudspeakers, cables and accessories directly to our U.S. customers, via ZuAudio.com or telephone.
After nine months serving our market through authorized dealers in the U.S., you’ve collectively spoken loud and clear: Zu customers want to buy from Zu. We also believe the radically changed economy of the past 12 months has reset music lovers’ perception of value. So we’re using the more efficient economics of direct sales to give you more for less: Our new critically acclaimed Essence loudspeaker, formerly starting at $5,000 per pair now starts at $3,495 per pair -- its new everyday price!"
Zu Audio originally started only making cables and, at that time, was known as Zu Cable. Over time, the company expanded into loudspeakers and eventually changed to the current name. Zu Audio is based in Ogden, Utah, USA.
